Overview
A multi-location construction company was experiencing stagnant growth, inefficient marketing spend, and limited visibility across key service areas.
MediaOnQ implemented a structured Visibility Infrastructure™ system that connected awareness, search discovery, and conversion into a unified demand engine.
The Challenge
The company had worked with the same agency for nearly a decade with little innovation or strategic direction.
- Unresponsive agency with minimal communication
- Overpriced marketing services and production costs
- Inefficient ad spend with limited transparency
- No structured social media presence
- Weak search visibility across service areas
At the start of engagement, the business generated approximately 10–14 leads per week.
The risk was clear: without a structured system, competitors could enter key markets and force the company into price-based competition.
What MediaOnQ Found
A full visibility audit revealed:
- Misallocation of marketing budget
- Gaps in search visibility across multiple locations
- Lack of structured content and indexing strategy
- No unified messaging across channels
- Underutilized Google Business Profile
Visibility Infrastructure™ Implementation
Awareness Infrastructure
- Radio campaigns to support recruiting and brand awareness
- Full social media rollout (LinkedIn, Facebook, Instagram, YouTube)
- Audience-specific messaging for residential and commercial markets
Discovery Infrastructure
- Local SEO implementation across all service areas
- Google Business Profile optimization
- Review generation system
- Content restructuring for search indexing
- Competitive gap and opportunity analysis
Conversion Infrastructure
- Complete website redesign
- Structured separation of services into dedicated web experiences
- Call tracking and form optimization
- Landing page development
- Behavior tracking and analytics optimization
- High-intent paid search campaigns
Strategic Cost Reallocation
- Eliminated over $150,000/year in print advertising
- Converted physical materials into digital document systems
- Reinvested budget into measurable digital channels
Results
Within weeks of implementation, the company experienced a complete transformation in demand generation.
- 10–14 leads per week → 1,000+ inbound calls per week
- Cost per lead reduced to under $5
- Triple-digit increase in conversion rates
- Significant growth in Google Business Profile visibility and engagement
- 100% of web pages indexed by Google
- Bounce rate reduced to under 1%
- Engagement increased by over 1000% across web and social
Business Impact
The company transitioned from reactive marketing to a structured, scalable demand system.
- Expanded into new markets
- Acquired additional companies
- Strengthened market leadership position
- Built sustainable, predictable demand
Key Takeaway
Disconnected marketing limits growth. Structured visibility systems create market leaders.
Build Your Visibility Infrastructure™
Get a clear, structured plan to improve visibility, positioning, and measurable growth.