Geofencing Marketing – Location Based Marketing Strategy – MediaOnQ
Geofencing Marketing and Location Based Marketing
At MediaOnQ our teams use Geofencing marketing as a mobile advertising technique and strategy that uses Mobile Phone GPS or radio-frequency identification to target customers who are within a certain geographical area, neighborhood, venue, or specific address. It allows businesses to create virtual fences around specific locations and then deliver relevant messages and offers to customers who enter the area.
Examples of messages that can be sent through geofencing marketing include sales promotions, discounts, reminders about special events, and personalized messages.
At MediaOnQ we have found using geofencing marketing has been a successful addition to recruiting and retaining employees.
Additionally, it can be used to create an automated event-based trigger that includes an action or response from the consumer, for example repair services after severe weather.