The Dakota Unlimited Website Transformation: A Case Study in Digital Success
At MediaOnQ, we don’t just build websites—we engineer digital experiences that drive measurable business results. A well-optimized, high-performance website isn’t just an online brochure—it’s a powerful business tool that attracts customers, builds trust, and increases revenue.
A perfect example of this is our recent collaboration with Dakota Unlimited, in partnership with DFC Company. Dakota Unlimited is a market leader in fencing solutions, but their previous website was holding them back. They needed a fast, SEO-optimized, high-converting site that reflected their reputation and authority in the industry.
The results? Immediate and game-changing:
✅ 85% improvement in desktop performance
✅ 72% increase in mobile speed and performance
✅ A massive traffic boost, owning over 69% of the share of voice in their service area
This transformation raises a critical question for business owners:
👉 Is your website driving business growth—or driving potential customers away?
What is a High-Performance Website, and Why Does Your Business Need One?
A high-performance website goes beyond just looking good—it’s designed to drive traffic, increase conversions, and establish your business as a trusted authority.
Here’s how it works:
1. Attract More Customers with SEO & Visibility
Your website is your digital storefront—and if it’s not ranking well on Google, you’re losing business to competitors.
Key features of an SEO-optimized website:
•✅ Fast load times (Google ranks faster websites higher)
•✅ Mobile-first design (over 60% of searches come from mobile devices)
•✅ Keyword-optimized content (so customers find you before your competitors)
•✅ Google Maps & Local SEO integration (critical for businesses serving specific areas)
💡 Example: Dakota Unlimited’s new website saw an instant ranking improvement, increasing organic traffic and capturing more than 69% of the share of voice in their service area.
2. Build Authority & Trust with a Professional Online Presence
In today’s digital world, your website is often the first impression of your business. If it’s slow, outdated, or difficult to navigate, potential customers will assume the same about your services.
A trustworthy, high-performing website includes:
✅ Strong branding that reflects your expertise
✅ Customer reviews, case studies, and trust signals
✅ Secure, fast-loading pages that enhance credibility
💡 Example: After the website relaunch, Dakota Unlimited saw an immediate increase in customer engagement—visitors were staying on the site longer and requesting more quotes.
3. Convert Visitors into Paying Customers with a Frictionless Experience
A high-performance website doesn’t just attract visitors—it guides them to take action.
What makes a website convert?
✅ Clear Call-to-Actions (CTAs) like “Get a Free Quote” or “Schedule a Consultation”
✅ Simple, intuitive navigation—so visitors find what they need fast
✅ Fast, responsive design—slow sites lead to high bounce rates
💡 Example: Dakota Unlimited’s new user-friendly interface helped increase leads and conversions by making it easier for customers to find services and contact them quickly.
4. Scale Your Business with Automation & Long-Term Growth
A high-performance website is an investment in your business’s future.
✅ Automated lead generation—integrate forms, chatbots, and scheduling tools
✅ Scalable architecture—ensures your site can grow with your business
✅ Ongoing SEO & analytics—so you keep improving over time
💡 Example: Dakota Unlimited’s automated lead capture system now works 24/7, ensuring their sales team never misses an opportunity.
What’s the Cost of a Bad Website?
If your website isn’t optimized, here’s what it’s costing you:
🚫 Lost leads and sales – Visitors leave before taking action
🚫 Missed search rankings – Competitors outrank you on Google
🚫 Eroded trust – A slow, outdated site makes you look unprofessional
🚫 Higher ad costs – Poor website performance makes Google Ads less effective, costing you more per lead
💡 Bottom line: If your website isn’t actively helping your business grow, it’s hurting your success.
FAQ: High-Performance Websites & Business Growth
Q: How does website speed impact SEO rankings?
A: Google considers page speed a ranking factor. Websites that load in under 2.5 seconds have better engagement, lower bounce rates, and higher rankings.
Q: What are the top features of a high-converting website?
A: A high-converting website includes:
✅ Fast load speeds (Google recommends under 2.5 seconds)
✅ SEO-optimized content with the right keywords
✅ Mobile-first design for seamless user experience
✅ Clear calls-to-action (CTAs) to guide visitors toward action
Q: How do I know if my website needs an update?
A: If your site is slow, outdated, not ranking well on Google, or isn’t generating leads, it’s time for a performance upgrade.
How MediaOnQ Can Help You Build a Website That Works for Your Business
At MediaOnQ, we don’t just design websites—we create high-performance digital platforms that drive growth.
✅ SEO-optimized, mobile-first website design
✅ Conversion-driven strategy to generate leads and sales
✅ Fast-loading, secure, and scalable infrastructure
✅ Custom integrations for automation & analytics
Want a Website That Drives More Traffic, Leads, and Sales?
📩 Let’s build something great together. Start today:
👉 https://mediaonq.com/get-started-with-mediaonq/
🚀 Your website should work as hard as you do. Let’s make it happen.
Final Thoughts
The Dakota Unlimited project is a perfect example of how a strategic website transformation can create instant business impact. Thanks to DFC Company’s leadership and marketing teams, Dakota Unlimited now has a high-performing website that drives traffic, builds trust, and increases revenue.
Is your website helping or hurting your business? If you’re ready to level up, let’s make it happen.
📲 Get in touch today: https://mediaonq.com/get-started-with-mediaonq/
Author Bio:
Carlos Quintero | CEO & Strategic Creative Director at MediaOnQ
📧 Email: carlos@mediaonq.com
🌐 Website: MediaOnQ.com
🔗 LinkedIn: linkedin.com/carlosq00
Carlos Quintero is a Strategic Modern Marketing Leader and the CEO & Strategic Creative Director of MediaOnQ, a results-driven marketing and production company based in Fargo, North Dakota. With over 20 years of experience, Carlos has been at the forefront of integrating legacy media with cutting-edge digital strategies, helping over 700+ businesses increase visibility, connect with their audience, and drive revenue growth.
A Visionary in Modern Marketing
Carlos specializes in simplifying complex marketing challenges and providing businesses with actionable strategies that maximize ROI. His expertise spans SEO, digital advertising, video production, and AI-driven marketing solutions, making him a sought-after leader in the industry.
His marketing philosophy is rooted in:
✔ Understanding the Audience – Every business has a unique story, and connecting with the right audience is key to driving results.
✔ Diversifying Strategies – A blended approach using legacy media, video, and digital platforms ensures sustainable growth.
✔ Data-Driven Decision-Making – Marketing should be backed by metrics, ensuring every dollar spent delivers measurable impact.
This strategic approach has helped businesses navigate rising ad costs, shrinking web traffic, and the increasing role of AI in search and digital marketing.
About MediaOnQ: A Trusted Partner in Marketing
Under Carlos’ leadership, MediaOnQ has become a go-to agency for businesses seeking high-impact marketing strategies that drive real results. The company specializes in:
🚀 Legacy Media Integration – Leveraging radio, TV, and print advertising for maximum reach.
🚀 Digital Marketing & SEO – Helping businesses rank higher, drive organic traffic, and convert leads.
🚀 Video Production – Creating compelling content for YouTube, Instagram, TikTok, and beyond.
🚀 Local & Regional Marketing – Using tools like Google My Business to help businesses dominate their local market.
With an unwavering commitment to innovation, results, and client success, MediaOnQ continues to empower businesses to stay ahead of the competition in an evolving digital landscape.
Author of The 2025 Marketing Playbook
Carlos is also the author of The 2025 Marketing Playbook, a must-read guide for businesses looking to future-proof their marketing strategies.
Why did Carlos write this book?
✅ Rising ad costs are making it harder for businesses to compete.
✅ AI-driven search is changing the way customers discover brands.
✅ Proven strategies are needed to help businesses take control of their marketing, reduce costs, and maximize leads.
This playbook is a culmination of Carlos’ 20+ years of hands-on experience in helping businesses grow despite industry disruptions.
A Personal Note from Carlos
“I’ve always been passionate about helping businesses tell their story. Over the years, I’ve seen firsthand how the marketing landscape has evolved, and I know how overwhelming it can be to keep up. My goal is to share the strategies that work—so businesses can take control of their marketing, reduce costs, and drive more leads.”
“If you have any questions or want to talk about your specific marketing challenges, let’s connect. Together, we can build a strategy that works for you.”
– Carlos Quintero
