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Top 5 Social Media Management Apps

 

How do you keep up with all the social media channels because it sure feels like it is a full time job?

Tools To Help You Manage Your Social Media Channels
Tools To Help You Manage Your Social Media Channels

If you find your self, spending a lot of time and effort posting and promoting your content across multiple social media channels, this episode is for you.

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Top 5 Social Media Management Apps

Marketing Trends And Strategy Blog Post

Today we are going to introduce you to our marketing and strategy blog series and share some back ground on the two of us, Carlos Quintero and Bert Quintero.

And we’ll answer one of the most commonly asked questions by small business owners.

How do you keep up with all the social media channels because it sure feels like it is a full time job?

So if you find your self, spending a lot of time and effort posting and promoting your content across multiple social media channels, this episode is for you.

You can also download a FREE copy of our Top 5 Social Media Management Apps eBookdirectly from this link.

Ok let’s get started.

Bert is going to tell us a little bit about herself and her professional background.

Bert – Self Introduction

My name is Roberta Quintero, know to many as Bert; I have worked as a Media Marketing Consultant for more than 25 years.

My work career has prepared me to give marketing business advice.  I have always had the drive to work hard and be successful at everything I do.

I remember hearing long ago that whatever you do, be your best at it. So that is something I strive for no matter what I do.

I have been in sales for different industries, owned businesses, written radio commercials, strategized with clients, built marketing campaigns and worked with professionals that are experts in their fields so I have learned from the best.

Plus in everything I do I put myself on both sides – example, when I go to a business for my personal wants or needs I think to myself? What do I think about how they do business?  Would I come back, if not what would need to change for me to be 100% happy about my visit.

This gives me the ability to share and help my clients.

I pay attention to every little detail.  Not a day goes by but what I don’t use the skills I have learned to help a business.

Over the years have helped 100’s of Local Clients, Media Agencies as well as worked with large national brands like Chrysler, AT&T and Sleep Number.

In my career I get the most pleasure knowing I was part of the team that brought my client success.

What can you tell us about your background?

Carlos – Self-Introduction

Let’s see, I started my career in US Army where I served for 6 ½ years. After that, I started my career as a computer programmer developing desktop applications. I sold that business and started MediaOnQ with a focused on web & marketing.

In my role as Creative Director I get to help companies build their websites, grow their social media channels, add video to their marketing efforts and set up their marketing plans.

I had a chance to work with business owners who had one small office with 5 employees and grow his business to 5 branches, 100 employees and become a 12 million dollar a year company.

Another one of my clients in the news and entertainment industry called me in when they were losing close to $3,000 a month on their digital. I was able to help turn that cost center into a profit center bringing their revenue from a negative 3K a month to a positive $25,000 per month.

So over time in my career, I’ve experienced a lot.

I tell my clients that there are only two reasons to have a website. The first is to make money and the second is to make more money.

Because this is the space that we both work in, we have a lot of exposure with business owners and marketing professionals and why we keep hearing the same question over and over again.

How do you keep up with all the social media channels? 

Which social media channels should we focus our efforts on?

How do you know if what you’re doing is working?

And of course, other variations of on the same topic, which inspired the topic for today’s podcast.

And that is why we put together the list of Top 5 Social Media Management Apps, 3 of which are FREE to help you compete in today’s web economy.

Let’s face it; we’ve all been there. Trying to publish content on Facebook, Twitter, Instagram, Google+ and LinkedIn is a full time job.

Not to mention Pinterest, YouTube, Vimeo and your own blog & newsletter.

Right.

And even when you have the time and personnel to help you get this done, you are often left guessing about how effective you were with your efforts.

There seem to be a few options.

  1.  You could assume the responsibility yourself.
  2. You could assign the responsibility to someone on your staff.
  3. You could outsource to a company like MediaOnQ get it done that way.

Let’s take a look at these options for a moment.

Assume the responsibility yourself.

We happen to know many small business owners who try this themselves.

As a business owner you know your business better than anyone else, and you are probably running your operation. So do you really have time to take on these tasks?

Maybe not, so you could then assign it to someone on your staff.

We also have a couple of clients who have someone on their staff that is Great with Facebook.

Does that person also know how to represent your brand in social media?

And hopefully you have a social media policy in place to help protect your brand and give your staff a set of parameters and guide them.

If you outsource these efforts, there is still some time investment on your part, but it allows you to become much more strategic rather than feeling like you haven’t posted in the last day or week…

And just to point out, that if you need help with your social media, we’d recommend that you contact MediaOnQ.com or a company similar to MediaOnQ.

Now if you’re not going to outsource, well then listen up because the rest of the information is for you.

Here we go, the Top 5 Social Media Management Apps that can help you save time, money and effort as you publish your content on multiple social media channels.

The first app that we are going to cover is EveryPost.

EveryPost Feature Overview

EveryPost is a mobile app.

It allows you to post to multiple channels simultaneously, for instance say Facebook & Twitter.

EveryPost makes it easy to post on the go, because it is a mobile app so the interface is easy to use and intuitive.

This app is available on the Apple App Store and Google Play.

Which means it is available on both iOS and Android for those listeners who may need that clarification.

The best part about EveryPost is that it is FREE.

How do people get more information on this app?

You can find all the features and functionality of this app by visiting everypost.me.

Well that seems like a good starting point for those who are new or interested in experimenting with a social media management app.

The second app on our list is Buffer.

Buffer has both a mobile app and a desktop app for their service.

This application was really meant for people who don’t have a lot of time to spare or spend on social media.

One great feature is the ability to write multiple posts and CHOOSE where to share them.

You can tailor the post and target a post to say twitter, which has character limit restrictions, and have a different version of that post target Facebook or Google+

Scheduling posts is not exactly scheduling but it does allow you to post equally over time as in equally over the day or even the week.

This service is FREE too, but there is also a paid version.

The free version limits you to 10 posts at a time.

The paid upgrade allows you to have more profiles from the same account and some cool team features in case more than one person is contributing content.

That is a good feature because I have clients who have specific Facebook Pages for a product or service that is completely different than their own company Facebook page.

So how much do these paid upgrades cost?

You can upgrade to a monthly plan for $10 a month or you can choose to prepay for the year for $102.

For more info on Buffer visit bufferapp.com.

The third app is SocialOomph.

Socialoomph also offers both a mobile app and a desktop version of their application.

Socialoomph allows you to manage Twitter, Facebook, LinkedIn, RSS feeds and even obscure services like app.net

There is a large list of features, and we would recommend that if you’re interested in socialoomph you visit socialoomph.com because there really are a lot of features that would take up a whole podcast episode if we were to cover them.

This app is also FREE.

There are professional features, which really mean a paid version of this app that expands the feature sets.

While we would recommend checking this app out it is probably not going to be our first recommendation.

The next app that we are going to cover is HootSuite.

HOOTSUITE is a full feature social media management app and I would say the best we’ve ever used.

There is a FREE Version which works great, but we would recommend going with the Pro Version which is paid to unlock the full power of HootSuite.

Hootsuite allows you to manage multiple Facebook Personal & Business Pages, Google+ Pages, Twitter Accounts, LinkedIn Accounts and more.

You can Post and Schedule updates by channel.

It has auto-schedule post feature or you can dial in the post to fit your own social media traffic trends.

You get detailed reporting on your activity which is essential to track effectiveness.

It is always good to know where you should focus your efforts and spend your time, no one need to waste money.

They also have one of the best mobile apps that I’ve used. It allows you to post and view your social streams.

We really can’t say enough about hootsuite so for more information visit hootsuite.com

The last app on our list is actually not an app but rather a suite of apps called SocialFlow.

SocialFlow has three apps that are designed to help professional marketers get the most our of their social media marketing.

The first is Cadence.

Cadence is a publisher app that optimizes content publishing. So it’s sole focus is to analyze the social channel and determine when is the best time to post the content.

The second app in their suite is Forte.

Forte is used on paid or promoted post helping you get the biggest bang for your buck based on trends.

Now they don’t tell us how they come up with these trends, but the ROI that they produce makes them highly effective.

The last app in their suite is Crescendo.

Crescendo allows you to buy ads and pay the lowest rates by monitoring different conversations and actions of fans then placing the ad at the most effective time.

Their apps are not FREE…and many of us would even classify them as pricy.

But if they are effective and can do what they claim they can it is probably worth the money right?

To sign up for a demo, you will have to speak with an agent.

Something worth exploring if you’ve already tried the other apps that are on our list and find yourself needing more.

It is important to think of all of these apps as social channels themselves. Not every social channel is right for every business or company and not every app that is on our list will be right for your business.

We’d suggest that you audition them for yourself and determine which one work best for your own style, your team and your business.

If you have any questions along the way reach out to us through our website or through any of our social media channels, you can find all the links on the Right Hand Side of our home page.

There you have it, the Top 5 Social Media Management Apps to help you save Time, Money and Effort as you publish your content to multiple social media channels.

If you have an App that we didn’t mention and feel that we should have included, let us know by leaving us a comment.

Until next time,

Carlos Quintero

Carlos Quintero

 

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