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How To Grow Your Business Through Responsive Web Design

Responsive Web Design from Carlos Quintero on Vimeo.

 

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Get the Right Look for Your Video Project and Brand

 

4K Video is available on the web and soon in homes, this is opportunity knocking for your business

Color grading helps bring out the creativity and add to your brand's identity.
Color grading helps bring out the creativity and add to your brand's identity.

Video is a great way to talk to your customers and also show your customers why they should buy from you and trust your business. 4K video is here to stay and a great way to stand out from the crowd. Custom looks to your video can help extend the branding even further.

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4K CinemaDNG RAW Color Grading Test on Blackmagic Production Camera 4K

https://www.youtube.com/watch?v=qYyqthmQ6QI

Hello, 

I’m Carlos from MediaOnQ.

In this movie I’m going to share some footage and lessons that I learned while testing the Blackmagic Production Camera 4K, shooting RAW Cinema DNG.

Toward the end of this movie, I’ll share a variety of color grading looks that bring out the possibilities when shooting RAW Cinema DNG with this camera system.

Let’s dive in and take a look at some sample clips.

These first clips are from day-1 of my shoot. 

All of these clips were shot at 400 ASA, 4K Film, RAW Cinema DNG with the Canon 16-35mm f/2.8L.

I used DaVinci Resolve 11 to color correct to Rec.709 and bring back the saturation.

And I only used the on camera tools to judge the exposure.

On my 4K monitors the dynamic range is impressive. There are no problems that I can see when it comes to aliasing or fringing in high contras areas like the tree outline against the cloudy sky.

I always like to pull out my iPhone and snap some pictures so that I can use them as a reference in post.

After many months we’ve seen Blackmagic deliver on their promise to bring us many of the features that we craved and needed on their camera systems to make them more production friendly.

With these additions, it is now easier for us to consider using the BMPC4K as our primary camera system. 

That was the inspiration for this test.

I want to be clear. There is nothing scientific about my test. I am more of a test it out in the real world type of guy simply because the real world of filmmaking forces us to come up with solutions to what we can and can’t control.

For day 2 I decided to challenge my self and the gear as well as see for myself some of the differences between shooting 4K with stills glass vs cinema glass on this camera system.

Once again, I brought with me a minimum amount of gear. 

•    BMPC4K
•    Manfrotto Monopod
•    Canon 35mm T1.5 CN-E lens
•    2 of the SanDisk Extreme Pro 960GB SSDs
•    Switronix V-Mount Battery and D-Tap Cable

I didn’t however anticipate that a cloudy week would produce a mostly sunny day.

Let me know what you guys think about the day-1 vs. day-2 quality. Did the cinema glass make a difference?

In post for me, using the 4K Cinema DNG to Rec.709 LUT didn’t work for my taste. 

It oversaturated the image. So instead, I made my adjustments in Resolve through the camera RAW settings then a node to adjust the saturation.

The added flexibility of highlight recovery came in handy.

Like on day-1 I was only using the on camera tools to judge the exposure…

Which meant that I had to take my jacket off and cover my head to use the screen.

Even when I stressed the gear…it performed well above my expectations.

The extra sun did affect some of the high contras areas like where the tree branch outlines against the sky.

I want to remind however that I did not have a matte box or any filters with…

And you are seeing this camera system do a terrific job at handling these tough situations.

For me this was a very productive test, particularly when we can see the options that we have in post to give our project the right “look”.

You can download this movie to check it out on your own system from my Vimeo Channel.

You can watch it in 4K on my YouTube channel.

I hope you found this helpful.

Don’t forget to subscribe, leave us a comment and give us a thumbs up.

Until next time, I’m Carlos Quintero from MediaOnQ helping you compete in today’s web economy.

Thank you for watching.

Carlos Quintero

blackmagic production camera 4k, bmpc4k, CinemaDNG RAW, mediaonq

 

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Carlos Quintero